After Sachin Tendulkar the cricketer, here comes Sachin Tendulkar, the entrepreneur-cum-singer

Master blaster Sachin Tendulkar has started his digital innings by launching a mobile phone app, called 100 MB, which is dedicated to him.

Conceptualised and developed by JetSynthesys, the app has been envisioned by Sachin himself, and would be available for both Android and iOS users.

The app would also feature a song sung by Sachin and legendary Bollywood singer Sonu Nigam, which would be live on Sunday at 10 PM.

"Many of you and my friends have asked me what are you going to do in your second innings of life. The first innings went on for 24 years. There are number of things which I am involved in, but something which I am looking forward to starting soon, in fact now, is the digital innings," Sachin said at the launch.

"It will allow me to get closer to my fans. My journey started as a 10-year-old who saw India win the World Cup in 1983, so in my song, what I have tried to do is thank all those cricketers who have helped me realise my dream, six World Cups that I have been," he added.

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On singing the song for the app, he said, "I was fond of music, but never thought I will sing a song."

(Image source: Being Indian)