Amazon can 'overwhelm the competition with brute force'
Scott Galloway , a marketing professor at NYU and author of the new book "The Four: The Hidden DNA of Amazon, Apple, Facebook, and Google," discusses Amazon. He says that whenever the company is bumping up against the other three juggernauts, it's winning. He cites how Alexa is beating Siri, and mentions the company's torrid pace of growth. Galloway thinks that Amazon's core confidence is storytelling, and mentions Amazon having access to the cheapest cost of capital in history - which allows them to overwhelm the competition with brute force.