Amazon is eating away at Google's core business
Alex Wong/Getty Images
Over half of Americans now go to Amazon to carry out their first search for products, turning away from search engines and other online retailers, according to a new study from marketing company BloomReach. (The research was previously reported on by Bloomberg.)55% of those surveyed made their first search on Amazon, up from 44% a year ago. Meanwhile, just 27% of people begin at search engines, down 34%. Retailers also saw a decline, dropping from 21% to 16%.Advertisement
(The study took place on Labor Day, May 1, and surveyed 2,000 consumers. There's no word on data from other countries, but it seems reasonable to assume that in Western markets where Amazon has a similar presence to in the US, the results would be similar.)
It's a yet another sign of how utterly Amazon is dominating online shopping - but it's also particularly bad news for Google.Google's original, core business is a search engine. But more and more consumers are now opting to bypass it entirely, going straight to the ultimate destination instead of browsing around.
Plus, it's not like Google is solely dependent on search: Its revenue now comes from everything from its DoubleClick ad network to Google Play Store purchases.
But even so, Amazon has become the unrivalled go-to destination to start your search for products - and that has to worry the world's largest search engine.
- Bandhan Bank promoter sells 21% stake to meet RBI norms
- Air India pilots allege blatant discrimination by management
- Twitter plans 'Undo Send' button with paid subscription service
- India's new guidelines for gyms and yoga institutes that want to reopen
- DGCA asks SpiceJet to stop ticket sale offer as govt-imposed fare limits are in place