Amazon is selling Google and Apple TV gadgets again, ending a two-year cold war of streaming
Reuters/Beck Diefenbach
Amazon stopped selling the Google Chromecast streaming device in 2015.
- After two years, Amazon will start selling the Google Chromecast and Apple TV streaming devices.
- The move comes after Google removed the YouTube app from Amazon devices.
Amazon will start selling Google Chromecast and Apple TV streaming devices again, after unlisting them from sale two years ago, the company confirms to Business Insider.
The move comes as Amazon and Google battle over YouTube - the search giant recently pulled support for the very popular YouTube app from Amazon Echo Show and Fire TV devices, undermining Amazon's streaming strategy going into the holiday shopping home stretch.
In general, Amazon has signaled that it's willing to open up its streaming strategy, recently launching a long-promised Amazon Prime Video app for the Apple TV, too.
In 2015, Amazon characterized the decision to stop selling the Google and Apple streaming devices because, at the time, there was no Amazon video app for either. The retailer said that this was confusing customers, and that it wanted to make sure that customers could only buy devices that would support its own in-house video services.
While the Apple TV now supports Amazon Prime Video, the Chromecast still does not. It remains to be seen if Amazon and Google will clear up their differences: Perhaps this ends with YouTube coming back to Fire TV, and Amazon Prime Video on the Chromecast. Or perhaps, this will end up as just another front in the brewing Amazon/Google war.
Apple and Google did not respond to a request for comment at the time of publication.
Get the latest Google stock price here.
Next Story
Saudi Arabia wants China to help fund its struggling $500 billion Neom megaproject. Investors may not be too excited.
I spent $2,000 for 7 nights in a 179-square-foot room on one of the world's largest cruise ships. Take a look inside my cabin.
One of the world's only 5-star airlines seems to be considering asking business-class passengers to bring their own cutlery
Realme Narzo 70, Narzo 70X 5G smartphones launched in India starting at ₹11,999
Indian housing sentiment index soars, Ahmedabad emerges as frontrunner
10 Best tourist places to visit in Ladakh in 2024
Invest in disaster resilience today for safer tomorrow: PM Modi
Apple Let Loose event scheduled for May 7 – New iPad models expected to be launched
