Amazon reveals its 5 top-selling items as it steals half of all online sales on Black Friday

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23andMe how to23andMe/YouTubeThe 23andMe DNA test is one of the top-selling items on Amazon.com on Black Friday.

  • Amazon is responsible for nearly half of all online sales on Black Friday so far, according to estimates.
  • The hottest-selling items on the site include the Amazon Echo Dot and Instant Pot.


Amazon is dominating Black Friday.

The retailer has seized nearly half of all online sales on the shopping holiday so far, according to estimates by GBH Insights.

Instant Pot DUO80 7-in-1 Multi-Use Programmable Pressure CookerAmazonThis Instant Pot is one of the top-selling items on Amazon.

Amazon hasn't released any sales figures but said Friday that customers in the US are shopping at "record levels."

The company said these are the top-selling items on the website so far: the Amazon Echo Dot, Fire TV Stick with Alexa Voice Remote, TP-Link Smart Plug, Instant Pot DUO80 8 Qt 7-in-1 Multi- Use Programmable Pressure Cooker and 23andMe DNA Test.

The Amazon Echo Dot is a smart speaker and the Fire TV Stick allows users to stream content from Amazon, HBO, Netflix and other programs to their televisions. Both items are made by Amazon.

The TP-Link Smart Plug is another Amazon product. It allows users to turn electronics on or off remotely using a tablet or smartphone.

The Instant Pot is a cooking device that combines an electric pressure cooker, slow cooker, rice cooker and more in one unit, and the 23andMe DNA Test is a genetic test.

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