American Eagle has ditched PhotoShop for its latest lingerie ad campaign.
The latest ads for the Aerie line feature models without airbrushing-tattoos and all.
"We left beauty marks, we left tattoos, what you see is really what you get with our campaign," brand representative Jenny Altman told Good Morning America.
Altman said American Eagle wants to promote more realistic standards for its teenage customers.
While the models are still very thin, imperfections are visible.
Here are some images:
