Apple put out a new full-page newspaper ad that encourages its competitors to copy it's environmentally friendly behavior.
BBC journalist David McClelland tweeted out a photo of the ad:
In 2004, for instance, when Apple announced a new Mac operating system, it hung banners at its developers conference that said, "Redmond, start your photocopiers." Microsoft is headquartered in Redmond.More recently, Apple has been suing Samsung, accusing it of copying the look and feel of the iPhone.
With this ad, it's playing off the copying accusations while promoting its own green objectives.