Apple Has A New, Super Serious Ad For The iPad
During this afternoon's football game,
The ad has an excerpt of Robin Williams from Dead Poets Society talking about poetry, and life.
Here, via Re/Code is the transcript of what Williams says:
We don't read and write poetry because it's cute. We read and write poetry because we are members of the human race. And the human race is filled with passion. And medicine, law, business, engineering - these are noble pursuits and necessary to sustain life. But poetry, beauty, romance, love - these are what we stay alive for.
To quote from Whitman,
"O me, O life of the questions of these recurring.
Of the endless trains of the faithless. Of cities filled with the foolish. What good amid these, O me, O life?
Answer: that you are here. That life exists and identity. That the powerful play goes on, and you may contribute a verse."
"That the powerful play goes on, and you may contribute a verse."
What will your verse be?
It fits with the company's latest theme of very serious
It's pretty good at showing how the iPad is changing the world, but personally, I think it's a little overdone. What about you?
Here's the ad:
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