Apple and Samsung have very different philosophies when it comes to courting smartphone customers

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Apple and Samsung have very different philosophies when it comes to courting smartphone customers

Samsung and Apple have long led the premium markets when it comes to smartphones - but the two companies have very different approaches when it comes to courting consumers.

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As this chart by Statista shows, Samsung plasters the market with new models. It released 31 in 2016, and another 22 in 2017. Apple released just three each year.

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Shayanne Gal/Business Insider

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