Apple just surpassed Microsoft in global mobile phone shipments
BI Intelligence
- Shipments of the iPhone 6 and 6 Plus grew 35% year-over-year from Q2 2014.
- Apple shipped a total of 47.5 million smartphones during the quarter.
- The company now controls almost 11% of the global market for mobile phones.
While Samsung still leads Apple, it did lose global market share last quarter, falling 2.2 percentage points year-over-year to account for 20.5% of global mobile phone shipments in Q2 2015. This contraction was largely the result of Samsung's stunted performance in the first half of this year. Here are some other key outcomes:
- Microsoft suffered a big drop in market share, falling from second place in Q2 2014 to fourth place this quarter. This is likely due to the poor performance of its Lumia devices as it awaited the launch of Windows 10 at the end of July. While the Lumia was popular in India last quarter, it failed to gain wider traction in other markets.
- Chinese vendors continue to grow their market share. Huawei leap-frogged Microsoft to enter third place with 7% of the global market for mobile phones. The company's 4G models, like its Mate7, performed particularly well in most regions. Meanwhile, Xiaomi finished in the top five with 4.6% market share behind Microsoft.
- Xiaomi may be slowing down. After experiencing massive growth over the past 18 months, Xiaomi's local and international growth has started to fade. Competition from rival low-end phone vendors, like Meizu and OnePlus, have hurt sales in recent months.
One of the driving forces behind Apple's ascent was the success of the iPhone and iPhone 6 Plus in China, until recently the world's fastest-growing market for smartphones.
Finding this article interesting? Thousands of professionals just like you had it in their inbox first. Stay ahead of the curve and gain a comprehensive understanding of the latest news & trends, start your day with the Mobile INSIDER. Get two weeks risk-free
Here are other stories you need to know from today's Mobile INSIDER:
- AT&T, Sprint focus on retaining customers
- Nextbit's bid to disrupt the smartphone market
- Companies in the news: Comcast, AT&T, Google
Don't miss another day of breaking developments. Stay ahead of the curve and gain insight into the latest news & trends. Join thousands of other professionals who start the day with Mobile INSIDER. Try any of our INSIDER newsletters for two weeks »
- Saudi Arabia wants China to help fund its struggling $500 billion Neom megaproject. Investors may not be too excited.
- I spent $2,000 for 7 nights in a 179-square-foot room on one of the world's largest cruise ships. Take a look inside my cabin.
- One of the world's only 5-star airlines seems to be considering asking business-class passengers to bring their own cutlery
- Experts warn of rising temperatures in Bengaluru as Phase 2 of Lok Sabha elections draws near
- Axis Bank posts net profit of ₹7,129 cr in March quarter
- 7 Best tourist places to visit in Rishikesh in 2024
- From underdog to Bill Gates-sponsored superfood: Have millets finally managed to make a comeback?
- 7 Things to do on your next trip to Rishikesh