BMW goes startup shopping, sets up BMW Startup Garage to promote budding companies
Advertisement
Advertisement
In a bid to leverage the growing start-up culture in India, German luxury auto maker BMW has founded “We’re looking for good
He added, “Anyone thinking of applying needs to bring along not just a great idea but a great team as well. After all, only a top-flight team can make ideas work successfully.”
Under the scheme of things, any technology start-up can submit their proposal with the company, of which the best will be shortlisted. Once shortlisted, the selected start-ups have to take up a special programe that lasts for several months. The programe is designed with the aim to develop the functional prototype, which is in sync with
The newbies are supported in building up a strong network with the BMW Group as well as drawing up a financially viable business plan. Explaining the rationale behind promoting start-ups, the company said in a statement that the group has always had an eye for innovation and new technology. However, the tedious processes and procedures of a corporate giant could not facilitate start-ups to get in touch with the company.
Advertisement
“With its slimmed-down, efficient processes, the BMW Startup Garage now allows for swift and flexible collaborative projects. That way more startups can be identified and integrated more rapidly. Any interested startup companies can apply online to the BMW Startup Garage. The selection is then made directly via the BMW Startup Garage in close consultation with the innovation management team and the relevant departments of the BMW Group,” stated the company.
Interestingly, the scheme is not restricted to just auto start-ups but also technology start-ups, which can be game changers in the automotive engineering sector. It should be noted that globally, BMW Group has also partnered with the Centre for Innovation and Business Creation at Munich’s Technical University in order to set up Accelarator Programme for technology start-ups, which will help the company reap benefits of the new innovative technology, products and services.
Advertisement
- Saudi Arabia wants China to help fund its struggling $500 billion Neom megaproject. Investors may not be too excited.
- I spent $2,000 for 7 nights in a 179-square-foot room on one of the world's largest cruise ships. Take a look inside my cabin.
- One of the world's only 5-star airlines seems to be considering asking business-class passengers to bring their own cutlery
- Experts warn of rising temperatures in Bengaluru as Phase 2 of Lok Sabha elections draws near
- Axis Bank posts net profit of ₹7,129 cr in March quarter
- 7 Best tourist places to visit in Rishikesh in 2024
- From underdog to Bill Gates-sponsored superfood: Have millets finally managed to make a comeback?
- 7 Things to do on your next trip to Rishikesh