Bellami, a hair extension company, wrapped an impressive superyacht with an eye-catching golden hull as an advertising ploy. The vessel spent the summer cruising the Mediterranean and docked at the River Thames for London Fashion Week.
Source: Daily Mail
The 180-foot superyacht was built in Turkey in 2008 and is currently on the market for $20 million. It was previously named "Kinta," but is now known as "Bellami.com."
Source: Super Yachts
In addition to an on-board swimming pool outfitted with a glass waterfall and jacuzzi, the superyacht is also equipped with a full service spa and hair salon.
Source: Super Yacht Times, Daily Mail
The superyacht got its glitzy exterior from a chrome wrap instead of a paint job. Nearly 6,500 square feet of golden vinyl coating was applied to the yacht while it was docked in Viareggio, Italy.
Source: Yacht Harbour
The Bellami project is the largest yacht wrap ever done, according to LuxWrap, the company that handled the wrapping.
Source: LuxWrap
The meticulous process took 13 days. It was scheduled to take 10 but was delayed by rain.
Source: LuxWrap
Following London Fashion Week, fashion and beauty influencers were invited to enjoy the yacht's amenities, including the gilded jet skis and full-service salon.
Source: The Sun
