Big, beautiful photos of what it's like to buy the Apple Watch today

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Apple Watch launch Selfridges

Business Insider/James Cook

The Apple Watch is available to buy online starting today.

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You can't walk into a store and buy one yet, but they are on public display for people to try them on - which is what we did today at the Selfridges department store in London.

Although we couldn't actually take a timepiece home, the experience was the same as if we were really buying one.

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