Both Apple and Amazon have been searching for the perfect place to open a new campus - but their quests have been much different than you'd think
- Amazon solicited proposals from cities across North America to host its second headquarters.
- Apple is also looking for a new US campus - its fourth, though it hasn't initiated the same type of bidding war.
- Both companies plan to spend billions and create thousands of jobs.
- But there are also many differences, like where Amazon HQ2 and Apple's campus may end up.
Apple announced that it planned to build a fourth US campus, though there would be no bidding war.
Amazon and Apple are two of the most powerful companies in the world. And both are on the lookout for additional office space.
On the surface, the searches seem similar: two tech giants scouring the US for the next best place, whose expansions will almost certainly create waves along with jobs wherever they end up.
But it turns out Amazon and Apple are looking for different things, in different places. Below, we've compared the two companies' search processes to see how they're similar - and where they diverge.