Brick-and-mortar retailers are betting on these 5 in-store technologies to win back shoppers

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BI Intelligence

Brick-and-mortar retailers are scrambling to win back consumers who are increasingly turning to the web to make their purchases.

To catch up with changing consumer behavior, physical retailers are adopting digital technologies - from beacons to interactive fitting rooms - to keep customers engaged and coming back for more. These in-store technologies are interactive, productive tools designed to catch the attention of increasingly tech-savvy consumers.

In this new report from BI Intelligence, we explore the top five in-store technologies that represent the future of retail. To test out some of these hi-tech upgrades ourselves, we visited several New York City-based retailers that have implemented these technologies in their stores. We take a close look at these technologies, assess their user-friendliness, and project their potential benefits. The report also lays out some potential barriers and drawbacks for these tools as the lines between online and physical retail continue to blur.

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Here are some of the key takeaways:

In full, the report:

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