Burger King just took a direct shot at McDonald's with a new menu item

Burger King

Burger King's Double Quarter Pound King

• Burger King just rolled out a new menu items that copies a McDonald's classic.
• The Double Quarter Pound King Sandwich is a clear imitation of McDonald's Double Quarter Pounder.
• The ad for the burger is literally a funeral for "flat-top quarter pound burgers."

Burger King is taking aim at McDonald's with its latest menu item.

On Thursday, the chain rolled out the new Double Quarter Pound King Sandwich. The burger will cost $5.39.

The menu item is a direct jab at one of McDonald's most iconic sandwiches - the Double Quarter Pounder.

The first ad for the new burger is literally a funeral for "flat-top quarter pound burgers." According to Burger King, the flame-grilled version puts other quarter pounders to rest.

EXCLUSIVE FREE SLIDE DECK:
The Future of Retail 2018 by the BI Intelligence Research Team.
Get the Slide Deck Now »