Dating Site OkCupid Now Lets You Pay To Sort Potential Matches By Body Type

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Popular dating website OkCupid is raising eyebrows again after rolling out a feature that allows its premium users to filter potential matches by body type.

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For a small monthly fee (premium members pay less than $10), users can weed out prospective dates by their physical appearance.

"Good Morning America" had the story this morning.

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It's the user's choice to describing their personal appearance on their profile or not (adjectives like "curvy" and "jacked" - even "used up" are options), and it's also up to those looking for a match to cast a wide net or not.

OkCupid co-founder Sam Yagan told GMA "it's an obvious feature of a dating site" and maintains that this is the same experience a person has when looking for someone they are attracted to in a bar.

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Dating sites act as a catalyst for people who would have never met otherwise to meet in person and find out if there's potential for a relationship to develop. Ultimately, no matter what photos are used on your dating profile, what body type you self-identify as, first impressions really happen when you take it offline.

Here is the full segment from GMA: