Dell India Back On Top In Domestic PC Market
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PC-maker PC shipments stood at 1.01 million units in the first quarter of CY2014, a decline of 4.3% sequentially over the first quarter of 2013. “Consumers’ sentiments plummeted further due to high inflation and soaring prices, owing to rupee fluctuations. Concerns over the economic conditions remained a key drag and Q1 was no different,” said Kiran Kumar, research manager (client devices) at IDC India.
“Part of Dell’s growth in the consumer business could also be attributed to its success in capturing the retail shelf space left vacant by
“Since the privatisation of the company in October, we have been extremely aggressive in terms of product launches and making our products available at different price points,” said P Krishnakumar, executive director and general manager (consumer and small business) at Dell India.
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The company has been focusing on small towns to grow its business. Dell opened 160 exclusive stores in 120 small towns over the past one year. It also started shipment within a day to 1,000 towns.
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