Demand For Light Beer Is Collapsing
Associated Press
Thanks to the booming popularity of the craft beer business, light beer sales will hit a 10-year low in 2015, writes Devin Leonard at Bloomberg Businessweek.
Sales of once-popular staples like Bud Light, Coors Light, and Miller Lite are on the decline, Leonard writes.
Craft beer has become so popular that there's now a black market for rare brews.
Anheuser-Busch executives told Businessweek that it was pushing light beer sales through flavored beverages such as the Bud Light Lime Straw-Ber-Rita.
The cocktail-beer hybrid appeals to women who don't want to drink heavy craft beer.
Sales of the so-called 'Ritas hit $462 million last year, according to IRI, a research company in Chicago.
Bud Light is also working to develop seasonal flavors, such as apple for the fall, writes Venessa Wong the magazine.
The brand is also expected to step up marketing in the near future, executives told Businessweek.
- I spent $2,000 for 7 nights in a 179-square-foot room on one of the world's largest cruise ships. Take a look inside my cabin.
- Saudi Arabia wants China to help fund its struggling $500 billion Neom megaproject. Investors may not be too excited.
- Colon cancer rates are rising in young people. If you have two symptoms you should get a colonoscopy, a GI oncologist says.
- FSSAI in process of collecting pan-India samples of Nestle's Cerelac baby cereals: CEO
- Narcissistic top management leads to poor employee retention, shows research
- Audi to hike vehicle prices by up to 2% from June
- Kotak Mahindra Bank shares tank 13%; mcap erodes by ₹37,721 crore post RBI action
- Rupee falls 6 paise to 83.39 against US dollar in early trade