Disney CEO says selling ESPN a la carte is on the table
Speaking at the Deutsche Bank Media, Internet & Telecom Conference on Tuesday, Iger said that "rights" were not the issue with selling ESPN directly, but mentioned that price was a sticking point, according to the Orange County Register.Iger also acknowledged that ESPN's digital experience needed to get better.
Last month, ESPN president John Skipper admitted his company had been hurt by people ditching cable, and that it was in talks to expand its presence in online streaming services.Skipper said ESPN was looking to expand to more "online bundles," but did not mention a direct-to-consumer option. At the time, he spoke about talks with Amazon and Dish, which already carries a version of ESPN on Sling TV. Sling TV gives cord cutters a skinny bundle of channels including ESPN for $20 a month.
But Iger's comment suggest Disney and ESPN are looking beyond online bundles like Sling, and toward an a la carte option.Iger also said that while ESPN will not grow as fast as it historically has, he expects it to be an engine of operating income growth in the future, Broadcasting & Cable reports.
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