PlaceIQBaseball fans are even more likely to tune-in to a game after seeing a baseball ad on their phone.This post is sponsored by PlaceIQ.
We all know that ads can influence what we buy. But they can also dictate what we watch on TV - and how much of it. This turns out to be even more true when the ad directs you toward something you already like to watch.
PlaceIQ, a platform that offers a richer understanding of consumer behavior for national brands, discovered that this applied to baseball games as well. The company partnered with Rentrak to measure how mobile ads affected tune-in for Major League Baseball (MLB) games, specifically targeting those who frequently watched MLB games on ESPN, TBS, Fox Sports, and other major networks.
The targeted advertising resulted in a 24.4% increase in new MLB viewership and an average of nine additional minutes spent watching.
The study also shed light on previously unknown behaviors about their target audience. For example, MLB viewers tend to skew ages 34 and up, shop at discount family stores like Costco, and dine at fast food restaurants such as Arby's.
Check out PlaceIQ's infographic below to find out more about the study.
Learn more about how mobile ads drive TV tune-in.
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