Explore India’s amateur digital camera market through an expert’s eye
“We see more and more young people getting interested in photography. Photography has become more affordable. The barrier to the entry has become much lower now. And DSLRs are not perceived as so intimidating as before,”
From opening EOS Academy to bring more young people onboard to expanding beyond metro cities to reach out to everyone, Canon went that extra mile to make people realise what photography stands for.
By tomorrow they will reach 150 stores and by the end of this year they are targeting to open 200 stores. These are Canon’s exclusive brand stores to make the customers more connected to the world of photography. They are now in 71 cities. Recently, Canon has opened stores in Dehradun, Thrissur, Haridwar and Davangere, a first-of-its kind there.
“Surprisingly we have got strong response there (Tier II and Tier III cities). The last few stores that we opened, we see very enthusiastic response and good buying patents,” said Andrew.
Andrew said that after the change in government, the economy is Bullish and is more optimistic now. Also, with Prime Minister of India,
“As small companies come onboard, it will definitely boost the economy. If people become more confident, they will invest in other things. And photography will grow at the same time,” he said.
But during his two years in India, his main challenge was to tackle the diverse market in India which varies from region to region and from states to states.
Advertisement“India does not behave like one single country. Different brands do well in different states. Buying trends are different. We are stronger in the southern states than the northern states. Also, some brands have a longer legacy here,” he said.
But he added, “We are here for the long run. We are committed to the brand and we will definitely build up on the brand.”
(image credits: Business Insider India Bureau)
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