Facebook Just Made Ad Buying Very Simple For All Marketers
Facebook Simplifies Its Ad Buying And Reporting Tools (Facebook)
Facebook just introduced a new, streamlined version of its ad buying platform.
- Clicks to website
- Website conversions
- Page likes
- App installs
Marketers will be able to specify where they want their ads placed (i.e. mobile, News Feed, right rail). Facebook also updated their Ad Manager tool to allow marketers to track campaign results.
Ideally, this streamlined, assisted ad buying platform will help bring buyers into Facebook's ad ecosystem that may have previously been hesitant, like small businesses. Now, marketers can ask for specific ad campaign criteria without navigating an overwhelming, fragmented ad inventory. We may soon see major media platforms that compete with Facebook restructure their ad buying tools in a similar fashion. Read >
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