Facebook can guess your political preferences - here's how to see how it's categorized you
Thomson Reuters
The social network is categorizing its users as liberal, conservative, or moderate. This information is valuable for campaign managers and advertisers, especially in the midst of election season.
For some, Facebook is able to come to conclusions about your political leanings easily, if you mention a political party on your page. For those that are less open about politics on social media, Facebook makes assumptions based on pages you like.
As The New York Times explained, if you like Ben and Jerry's Facebook page and most of the other people that like that page identify as liberal, Facebook might assume you too are liberal.
Personally, I'm not too politically active on Facebook and I was curious to see how they categorized me. To my surprise, I am "very liberal," when I was expecting "moderate" or "conservative."
To find out how Facebook has categorized you, just follow these steps:
- I spent 2 weeks in India. A highlight was visiting a small mountain town so beautiful it didn't seem real.
- I quit McKinsey after 1.5 years. I was making over $200k but my mental health was shattered.
- Some Tesla factory workers realized they were laid off when security scanned their badges and sent them back on shuttles, sources say
- Why are so many elite coaches moving to Western countries?
- Global GDP to face a 19% decline by 2050 due to climate change, study projects
- 5 things to keep in mind before taking a personal loan
- Markets face heavy fluctuations; settle lower taking downtrend to 4th day
- Move over Bollywood, audio shows are starting to enter the coveted ‘100 Crores Club’