Flipkart aims to sell half of India’s fashion. Read to know more
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Flipkart, earlier this year in July, acquired Jabong for $70 million, and got over 65-70% share in the online fashion market in India. "
Flipkart, currently is in competition with Amazon India for becoming the leader of the online fashion market in India. Amazon, backed by heavy investments from its US parent, is gaining on Flipkart. The gap between two players in terms of GMV is closing, with investors and analysts estimating it to be 15-20%. With Myntra and Jabong generating sales of around Rs 400-500 crore a month and owned by Flipkart, the company has not been stressed by the aggressive spending of
Flipkart, however, has now decided to stand up to the narrowing gap and expand the gap with the help of fashion in the coming festive season, and also by increasing the sales in smartphones and in large appliances like TVs and washing machines.
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Flipkart is looking to improve the experience of these customers by signing exclusive licensing agreements with brands like Provogue, Swiss Military,
(image:Reuters)
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