Flipkart and Mahindra start a new trend! You can now book Mahindra KUV 100 on Flipkart

Flipkart has spread its wing to the automobile sector and in first-of-its kind initiative, it has tied up with Mahindra and Mahindra.

You will be now able to book Mahindra KUV 100 online on Flipkart, starting January 18 midnight.

The KUV100, which is a compact SUV below TUV300 and XUV500, will be available in seven different colours. The KUV100 has the first ground up petrol engine offering from Mahindra and all research & development activities for this compact SUV are aligned with global standards of quality, technology, testing norms, regulations and emissions from the very start.

Anil Goteti, Vice President - Business, Flipkart said, "First time in the automobile category, this exclusive tie-up will allow Mahindra access Flipkart’s extensive reach and network to connect with their customers and provide them the ease to book Mahindra KUV100 online.”

"Being two young brands, both KUV100 and Flipkart complement each other. This tie-up with Flipkart further reinforces our customer centric initiatives. With the ever increasing population of internet users, this was a step in the right direction for us,” said Veejay Ram Nakra, Senior Vice President, Sales & Customer Care, Automotive Division, Mahindra & Mahindra Ltd.