Flipkart is holding another sale just two weeks after its Big 10 sale

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Leading ecommerce player Flipkart has started its second summer sale just two weeks after the Big 10 sale it held over a period of four days.

The sale, which would be live from 29 th to 31 st May offers discounts of up to 80% on electronics and auto accessories, along with exchange offers and no cost EMIs.

Titled 'Summer Shopping Days sale', it’s also offering heavy discounts on home appliances and smartphones.

The frequency of such sales can make one understand the extensive competition that India’s ecommerce industry is witnessing. To lure more customers to the sale, Flipkart has announced 25% cashback for customers using PhonePe, Flipkart's in-house fintech mobile payment company.

During the Big10 sale, PhonePe had reached a new high with a 30X increase with over 2 lakh customers using it for the first time in a single day.

Flipkart, however, is not alone in holding sales to attract customers. Amazon had also launched its Great Indian Sale earlier this month, while Snapdeal has also held two sales this month.

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