Flipkart will now custom sell you what you like the best!

In a bid to offer best shopping experience to its consumers, e-Commerce major Flipkart is going to make use of its backend data intelligently to focus on personalised offerings.

The company will also focus on automating its supply chain to reduce shipment time and increase accuracy to ensure zero customer complaint.

"We want to use data smartly and intelligently at our backend for personalisation in customer offerings, service offering, supply chain offerings. We have regular customer base of 45 million. If we use data, which is available with us, intelligently, we will be able to give best shopping experience to customers," said Flipkart’s VP, Business Development, Adarsh K Menon.

Recently, there were reports about customers complaining about not receiving the products they ordered.

To this, Menon said, “If you look at our daily or monthly scale, it is very big. But mistakes do happen but it is minority, it will be very small. But the idea is it should not be there.”

Meanwhile, the company has also launched 24-hour Immediate Payment Services wherein payment will be made to customers when products reach warehouse.

Flipkart also announced the launch of 'FlipkartConnect'-a campaign designed to educate and create awareness amongst customers in Punjab about the benefits of online shopping.

Talking about top performing cities, Menon said Punjab is one of the fastest growing regions in North India and witnessed close to 8% month-on-month growth. “In fact, Ludhiana, Jalandhar and Chandigarh have emerged as the top performing cities in this region,” he said.

(Image: Indiatimes)