Tough time ahead for wearables as traditional watchmakers like Fossil, Micheal Kors, Skagen start selling smartwatches in India




Popularity of wearables in India has driven Global watch and accessory group Fossil to bring out their own range of smartwatches across its brands including Fossil Q, Michael Kors, Skagen, Chaps and Emporio Armani. The company has got MisFit on board to head the Connected Devices division in order to design smart watches, hybrid watches and fitness trackers for the brands. Fossil sees huge potential in the wearable market in India and by venturing into connected products it’s looking to appeal to both fashion and the technology minded consumer.

By entering a new market of consumer electronics these brands are looking to strengthen their foothold in the Indian market, Vasant Nangia, Managing Director, Fossil Group India says, “India is at the brink of a ‘connected’ revolution as the wearable device market sees an exponential growth. Wearable market will be bigger than watch market in the next five years”. He also talked about making connected devices out of jewelry and leather bags going forward.

It’s true that in the fast moving digital world, watches can no longer just tell time. So these watches are far from your usual rubber smartwatches and trackers they come packed with both fashion and functionality, other than changing your watch straps, you can change the dial to suit your mood, and there’s no need to keep charging them!

Check out these cool smart watches masquerading as a traditional watch!

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Fossil Q Watches

Fossil Q Watches

Fossil’s newest smartwatches Q Wander and Q Marshal have touchscreen displays, refined steel case and classic leather interchangeable straps. Both Q Wander and Q Marshal feature display for calls and alerts. Users can also respond to messages from the watch by tapping the screen or by using voice commands. The collection is priced between INR 21,995 – INR 22,595

Michael Kors

Michael Kors

Michael Kors enters the connected world through Michael Kors Access. The brand has come out with new smart watches for fashion-focused men and women. The new watches from the fashion brand has customizable display faces that transform the look of the smartwatch and in terms of functionality it has super connectivity, activity tracking, voice activation, customizable display faces, wireless charging. Watches are available in the price range of INR 25,995 to INR 29,495.

Emporio Armani

Emporio Armani

Emporio Armani forayed into the wearable segment with Emporio Armani Connected. These Hybrid Smartwatches feature the brand fashionable designs with the added benefits of wearable technology. Priced between INR 17,495 and INR 27,995, these timepieces are available in four metal finishes, of rose gold, black, gunmetal and stainless steel which can be tied around your wrist with a three-link bracelet or a leather strap.

SKAGEN

SKAGEN

Danish brand SKAGEN is popular for its minimalist look across all products including their watches. The brand has launched SKAGEN Connected, a wearable technology line. The initial collection will include the Hagen Connected hybrid smartwatches and a Skagen Connected activity tracker. Since it’s a hybrid smartwatch, the dial is a simple design clubbed with modern innovation. SKAGEN’s line of wearables is priced between INR 14,295 – INR 15,495.

CHAPS

CHAPS

The CHAPS connected hybrid smartwatch is perfect for customers who want a fitness tracker masquerading as a traditional watch. It’s a blend offering the all-American style of a Chaps timepiece powered with technology, the smart watch is available to customers at INR 9,995 to INR 10,495.
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