The main page of the company's website has no mention of Murray's win. The tennis attire section and the company's blog also contain no references to Murray winning Wimbledon.
On the social media front, the company has one Facebook post related to the win but features a picture of Perry in the 1930s instead of Murray.
The company also has a similar post on Instagram that was made before Murray's final match on Sunday.
The most attention given to the win is on the company's Twitter account, which tweeted congratulations to Murray on Sunday and retweeted a photo of Murray holding his trophy in front of a statue of Perry on Monday:
This failure to capitalize on Murray's win is rather puzzling. A British player winning Wimbledon for the first time in the 77 years since the clothing line's namesake did seems like the perfect
And searches for "Fred Perry" have hit peak volume in the last seven days, according to Google:
