GOOGLE: In A Few Years, We Could Be Advertising On Thermostats, Refrigerators, And Eyeglasses
"A few years from now, we and other companies could be serving ads and other content on refrigerators, car dashboards, thermostats, glasses, and watches, to name just a few possibilities," Google said in a letter defending its decision to not break out "mobile" revenue versus "desktop" revenue. Rolfe Winkler at the Wall Street Journal first spotted the letter.
In the long run, Google expects all sorts of new categories, so it argues it doesn't make sense to break out its ad revenue on per device category.
It does, however, say that it's doing more hardware sales and more app/media sales. In time, when those revenue streams are more significant, it will break them out.
There's also one other buried nugget in Google's letter. It was asked about how it will reinvest undistributed earnings. It talked about acquisitions, and then said, "Further, we recently pursued but discontinued a potential buyout of a foreign company, with a valuation estimated in the range of $4 to $5 billion."