Getting Smarter At Workplace: The Science of “Social"
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Have you heard of the 'Six degrees of Separation' theory ? It states that because we are all linked by chains of acquaintances, everyone is just six introductions away from any other person on earth. This theory has not been proven, but with the advent of
Human Resource is not the only business functions concentrating on social networks to engage with their customers, even managers are seeking different methods to engage with their co-workers in similarly transformed ways. The traditional ‘assembly-line’ format of carrying out one’s task has been replaced by a more effective pattern for accomplishing organizational goals. Saying these functions have been enriched by recent technology developments, and are further widening the door for the influx of better technology advancements and their subsequent adoption, wouldn’t be wrong.
Simultaneously, indulgence into the social way of collaborating with surroundings yields substantial employee benefits. Built around social business tools, processes and management systems, an automated server creates instant communities of global teams to work on projects and products. Project managers, team leaders, consultants and IT architects can upload projects/case studies to the central repository and people who are in-between assignments or have free time opt into these projects to add their talents and expand their skills. Today, there are several communities of professionals around the globe that are collaborating virtually for smarter approach by sharing experiences and content. This has reduced the time it would have taken to complete projects by 30%, increased re-use of ‘software assets’ by 50%, and cut component costs by 33%.
1. Financial outperformers are 57% more likely to use collaborative and social networking tools, than underperformers, to enable global teams to work more effectively together
2. 21% of companies have recently increased the amount they invest in the collaboration tools and analytics despite the economic downturn
As industry leaders see social media morphing into a key requirement for social business, they are increasingly warming up to the concept by becoming a tool for organizational productivity and culture change for engaging with diverse constituencies of clients and experts, who have laid the foundation for spurring revenue growth and innovation for a global workforce.
With the rate of impact and engagement so high, going social will spell new opportunities for corporates in the way they approach. By leveraging collective intelligence and utilising new technologies, insights, and techniques, the world’s most dynamic businesses will attract, motivate, and empower employees to increase engagement, improve productivity, and drive value for the organization.
Social Business heralds the way for Smarter Workforce – and can accomplish incredible things!
-D P Singh, Vice-President and Head - HR, IBM India/South Asia