Google cancels plans to open its first-ever retail store in New York City - after spending a stunning $6 million on renovations
Business Insider/Julie Bort
We first heard about Google's plans to open a brick-and-mortar store in Manhattan's SoHo neighborhood, about a block away from the Apple store, last year.The idea was to give consumers a place to get their hands on products like its Chromebook laptops or Nexus smartphones.
The New York City location, by contrast, was supposed to be a whole store, instead of a shop-within-a-shop.Google poured $6 million into the 131 Greene Street location for renovations, Geiger reports, on improvements like glass skylights and exposed-brick walls. The company is now reportedly looking to rent the space for $2.25 million annually.
Here's what the front of the Greene Street location looked like in September 2014, according to Google Maps:Microsoft just opened its first retail store in New York City, and Amazon was reportedly planning to open one last year, although those ambitions fizzled.
Business Insider reached out to Google for comment.
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