Google is letting people cast their 'The X Factor' votes through Search

A new update to Google Search has made it possible for people to vote for their favourite contestants on reality TV shows, The Next Web reports.

The update, which is being rolled out in Asia across mobile and desktop, reportedly allows people to search for a show and simply tap on the contestant they want to vote.

It will reportedly work in conjunction with existing voting mechanisms, such as texting and placing votes through an app.

The Next Web suggests that reality TV fans will be able to vote for shows such as "The X Factor" and Asian versions of shows like "Got Talent" and "Idols."

TV shows such as "Vietnam's Got Talent" and "The X Factor Indonesia" have already trialled the voting mechanism, according to The Next Web. The producer of these shows, FreemantleMedia, is planning to expand the feature to India and Thailand.

Although the feature is launching in Asia, it's likely that Google will expand it to other regions if it proves successful. Business Insider has contacted Google to find out when this could happen.