Google is making a giant change this week that could crush millions of small businesses
The algorithm will start favoring mobile-friendly websites (ones with large text, easy-to-click links, and that resize to fit whatever screen they're viewed on) and ranking them higher in search. Websites that aren't mobile-friendly will get demoted.About 60% of online traffic now comes from mobile and Google wants users to have a good experience whenever they click on a mobile link.
"I think the people who are at risk are those who don't know about it," Sadan says. To him, that mostly means small businesses."Come April 21, a lot of small businesses are going to be really surprised that the number of visitors to their websites has dropped significantly. This is going to affect millions of sites on the web," he says.
Businesses that depend on people finding them through localized search - like, if someone typed "coffee shops in Sunnyside, Queens" into Google on their phone - could see a decrease in foot traffic as a result of this update, Sadan says.
Marketing company Somo released a study last week that found that a bunch of big brands, like American Apparel, The Daily Mail, and Ryanair, will all get punished when the change takes place, unless they update their sites before Tuesday.
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