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Here are all the major publishers in Apple's new subscription service, Apple News+
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Here are all the major publishers in Apple's new subscription service, Apple News+

Tim Cook introducing Apple News+

Apple

Tim Cook introducing Apple News+ at March 25, 2019, news event

Apple today announced a news bundle called Apple News+ that will give subscribers access to 300 publications for a flat rate of $9.99 a month. CEO Tim Cook emphasized Apple News as a trusted source of news picked by human editors. That contrasts Apple with rival tech giants Google and Facebook, which have had problems with fake and low-quality news on their platforms.

"With news so important to us, it's critical that it be trusted," Cook said during the event.

Apple showed off features like the ability to see full issues of magazines and easily browse them.

The news service will be part of the existing Apple News news app and is a relaunch of Texture, an all-you-can-read app that Apple bought in 2018. Publishing giants Hearst, Meredith,and Condé Nast have their publications included in the bundle because they are contractually obligated to be as former owners of the app, according to sources. Other publishers that opted in included online publications such as Vox and TheSkimm. But other major publications and newspapers, namely The New York Times and Washington Post, opted out of the bundle.

The bundle has been controversial among publishers. Critics worry Apple won't share the subscriber data with publishers that they need to nurture their relationship with readers; that the revenue they get (Apple is sharing half of the revenue with publishers based on how much time people spend with their content) won't be that meaningful because there isn't that much demand for a news bundle; and that, conversely, Apple's subscription service will hurt publishers by cannibalizing their existing, pricier subscription business.

There are other concerns: that being part of a bundle will dilute these publishers' brand awareness; that compensating publishers based on time spent with their content will create bad incentives for publishers; and that publishers that don't participate in the bundle will fall out of Apple's favor when it comes to getting their content promoted on the free portion of the Apple News app.

Here are some of the major publishing companies and publications that are participating in the service:

Here are all the major publishers in Apple's new subscription service, Apple News+

The Wall Street Journal

The Wall Street Journal

The Wall Street Journal's inclusion in the Apple News app surprised some media observers who thought the Journal stood to lose a lot by being part of a bundle that at $10 a month is cheaper than the Journal's own subscriptions at $39 a month. The Journal could be betting that Apple News' users are different enough from its core audience that cannibalization won't be a problem, though.

Hearst Magazines

Hearst Magazines

Hearst publishes 25 US titles, including some of the biggest women's magazines (Cosmopolitan, Elle, Harper's Bazaar) and Esquire and Popular Mechanics.

Condé Nast

Condé Nast

Another participant in Apple News+ is Condé Nast, whose 16 US titles include the famed Vogue, Vanity Fair, and The New Yorker.

Meredith

Meredith

Meredith publishes more than 30 women's and lifestyle magazines, including People, Better Homes and Gardens, and Parents.

New York magazine

New York magazine

New York magazine is celebrated for its cultural and political coverage and iconic covers.

Los Angeles Times

Los Angeles Times

The Los Angeles Times joins The Wall Street Journal as a daily newspaper that's available on Apple News+.

TheSkimm

TheSkimm

Carly Zakin and Danielle Weisberg cofounded theSkimm, an email newsletter that's popular with millennial women.

Rolling Stone

Rolling Stone

The iconic music and culture magazine was co-founded by Jann Wenner.

National Geographic

National Geographic

National Geographic was used to demonstrate how Apple News+ will enable magazines to show animated covers in the app.