Here is how eCommerce is turning Indian women into entrepreneurs
BI India BureauMar 13, 2015, 02.01 PM
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Did you know that e-commerce is conducting a silent revolution in terms of women empowerment? A recent Economic Times reports suggests that with the emergence of online marketplaces such as
Constituting about 20% of the 1 million sellers on platforms that form the $12 billion online retail industry in the country, women are catalysing the growth of female workforce that has dipped almost 9% since 2010. These online retail platforms are helping women evolve from farming, textiles, and construction sectors and gradually develop into independent seller and eventually employers.
Citing example of two middle-aged women,
The Economic Times adds, women such as Jain and Goel are part of a growing community of micro-entrepreneurs in a country where women are in the minority in the workforce.
Of the 30,000 listed sellers of Flipkart, 20% are women. Interestingly, about 15% of these women are customers-turned-sellers. "These women have identified the gap and launched their own brands offering regional handicrafts, antique pieces, and designer wear," Ankit Nagori, senior vice president, marketplace, at Bengaluru-based Flipkart told The Economic Times.