Here’s how Maruti Ciaz changed the game for the entire Auto sector
Advertisement
Advertisement
Maruti, graduating over the success of its hatchback range and concentrating on sedan has proved to be the game changer in the automobile ambit of the country. The new kid in the block, Ciaz has turned many heads through its journey over 4 months.
India's home-grown carmaker by volumes has seen its Ciaz mid-size sedan, crossing sale of 50,000 units in just 8 months. Ciaz is Maruti's third attempt to make a dent in a segment dominated by its Japanese peer Honda Korean maker Hyundai, as per a news report in The Economic Times.
Maruti faced two setbacks in the mid-size car segment in the last decade with the failure of Baleno and SX4. Ciaz, altered the script. In the first month of its launch itself Ciaz overtook its South Korean rival Hyundai Verna.
Ciaz is now nibbling away from the segment leader Honda City, which continues to main strong lead with an average sales of 8000 to 9000 units.
Since the launch, the company sold 43,000 units in the domestic market and 9,000 units have been shipped overseas.
Advertisement
Clearly, Ciaz enabled Maruti get incremental sales but more importantly for the company it helped them retain customers who were graduating to bigger cars.
In its bread and butter compact car space, 71% of Maruti Suzuku customers move to another Maruti car and 29% customers migrate from competition.
(Image: Reuters)
Advertisement
- I spent $2,000 for 7 nights in a 179-square-foot room on one of the world's largest cruise ships. Take a look inside my cabin.
- Colon cancer rates are rising in young people. If you have two symptoms you should get a colonoscopy, a GI oncologist says.
- Saudi Arabia wants China to help fund its struggling $500 billion Neom megaproject. Investors may not be too excited.
- Catan adds climate change to the latest edition of the world-famous board game
- Tired of blatant misinformation in the media? This video game can help you and your family fight fake news!
- Tired of blatant misinformation in the media? This video game can help you and your family fight fake news!
- JNK India IPO allotment – How to check allotment, GMP, listing date and more
- Indian Army unveils selfie point at Hombotingla Pass ahead of 25th anniversary of Kargil Vijay Diwas
- JNK India IPO allotment date
- JioCinema New Plans
- Realme Narzo 70 Launched
- Apple Let Loose event
- Elon Musk Apology
- RIL cash flows
- Charlie Munger
- Feedbank IPO allotment
- Tata IPO allotment
- Most generous retirement plans
- Broadcom lays off
- Cibil Score vs Cibil Report
- Birla and Bajaj in top Richest
- Nestle Sept 2023 report
- India Equity Market