Here's how this little known soda brand gained a cult following
Advertisement
Advertisement
LaCroix has been around for decades and quietly become a favorite carbonated water for many people. With sales more than tripling in the last five years, it's now a hit across the nation.
We spoke with hardcore fans to find out why it's so good.
Advertisement
Produced by Sam Rega
Follow BI Video: On Twitter
Advertisement
- Saudi Arabia wants China to help fund its struggling $500 billion Neom megaproject. Investors may not be too excited.
- I spent $2,000 for 7 nights in a 179-square-foot room on one of the world's largest cruise ships. Take a look inside my cabin.
- One of the world's only 5-star airlines seems to be considering asking business-class passengers to bring their own cutlery
- Realme Narzo 70, Narzo 70X 5G smartphones launched in India starting at ₹11,999
- Indian housing sentiment index soars, Ahmedabad emerges as frontrunner
- 10 Best tourist places to visit in Ladakh in 2024
- Invest in disaster resilience today for safer tomorrow: PM Modi
- Apple Let Loose event scheduled for May 7 – New iPad models expected to be launched