Here's how this little known soda brand gained a cult following



LaCroix has been around for decades and quietly become a favorite carbonated water for many people. With sales more than tripling in the last five years, it's now a hit across the nation.

We spoke with hardcore fans to find out why it's so good. 

Produced by Sam Rega

Follow BI Video: On Twitter

Add Comment()
Comments ()
Sort By:
Be the first one to comment.
We have sent you a verification email. This comment will be published once verification is done.