Hero Electric’s new model NYX to be launched on Paytm


Hero Electric, the electric two wheeler maker from India, has announced that it has entered into a pact with online platform Paytm to launch its new bike 'NYX', which would be priced at Rs 29,990 on-road.

The product will initially be launched in 15 cities across India, and will be followed by availability of e-bikes across all the local dealerships of Hero Electric.

"Amid growing awareness about sustainability, we have decided to launch the Hero Electric NYX on World Environment Day to underline the importance of eco-friendly modes of transport. We are eyeing a target of 1000 units within the first two weeks of launch," said Sohinder Gill, CEO Hero Electric.

"Paytm has accounted for 5 per cent of the pan-India sales of Hero Electric in the last month. We are expecting a similar demand for NYX on our platform," Paytm Vice president Renu Satti was quoted saying.

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