Honda Activa is selling more than any other 2 wheeler in India
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Ending the 17 year long monopoly of motorcycles, Selling a whopping 1,338,015 units (Jan’16 to June, 2016) compared to 1,233,725 units in the same period of 2015, Activa has a clear 1.04 lakh units lead over the nearest competition motorcycle. The one model contributes over 15% to the country’s two-wheeler industry. To offer a perspective, that’s more than entire 125cc motorcycle segment sales put together!
“Activa today represents the metamorphosis of the society. The superior convenience, unisex appeal coupled with product features (increased mileage, style and technology) has converted millions from pillions to riders”, Mr. Yadvinder Singh Guleria, Senior Vice President, Sales & Marketing, Honda Motorcycle & Scooter India said.
Month-wise domestic sale trend:
2016 | Jan | Feb | Mar | Apr | May | June | Total | |
Activa | 210,123 | 210,028 | 219,926 | 233,935 | 237,317 | 226,686 | 1,338,015 | |
Competition Motorcycle | 199,345 | 189,314 | 209,209 | 224,238 | 207,010 | 204,609 | 1,233,725 | |
2015 | Jan | Feb | Mar | Apr | May | June | Total | |
Activa | 198,148 | 177,475 | 207,270 | 173,087 | 187,827 | 196,913 | 1,140,720 | |
Competition Motorcycle | 223,420 | 182,286 | 195,433 | 197,063 | 241,249 | 195,108 | 1,234,559 |
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Today over 12 million Indian families have Activas. To give a better perspective, every second automatic scooter purchased in India today is a
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