How Amazon CEO Jeff Bezos reinvented the Washington Post, the 140-year old newspaper he bought for $250 million

Advertisement

JeffBezos2016

AP

Amazon CEO Jeff Bezos

Advertisement

A lot of people were surprised when Amazon CEO Jeff Bezos bought the Washington Post for $250 million in 2013.

At the time, the Post was a legacy media facing years of decline, while Bezos had no prior experience in the newspaper business.

Complimentary Tech Event
Transform talent with learning that works
Capability development is critical for businesses who want to push the envelope of innovation.Discover how business leaders are strategizing around building talent capabilities and empowering employee transformation.Know More

But in less than three years, Bezos has completely changed the outlook of the 140-year old newspaper. Its readership has exploded and its content has become more suitable for the digital world.

Here's a look back at how Bezos revitalized the Washington Post since taking over less than three years ago:

Advertisement

Disclosure: Jeff Bezos is an investor in Business Insider through hispersonal investment company Bezos Expeditions.