How marketers are missing the mark with today's millennials
As smartphones continue to displace the desktop for more digital activities, mobile marketing is in the midst of an important transition. More time is increasingly being spent on mobile devices. Less rapid is the speed at which marketing tactics and strategies have adapted from the desktop-dominated digital age to the mobile-centric digital age we know today. The millennial generation, in particular, is perturbed by the poor experience of marketing on mobile devices.
Here are some of the key takeaways:
- The smartphone dominates millennial life.
- Millennials prefer ad-sponsored content, but they are still using ad blockers.
- To reach millennials on mobile, marketers need to follow a simple formula.
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