How one company is changing the way men will shop in the future

Whether it's for a job interview, wedding, or even a funeral, a suit is the one piece of clothing every man will own at some point in his life. But the process of buying that suit can also be one of the most frustrating. Department store suits don't offer the right fit, and the salespeople often aren't as knowledgeable - or helpful - as you would like.

That's one of the reasons why custom menswear - and suits in particular - has become so popular over the past few years. In fact, some men will travel across the globe to buy a suit that fits them well. But with Knot Standard, that's not necessary at all. Founded in 2010, as one of the early first online-only custom menswear companies, it was also the first to evolve to include several brick-and-mortar showrooms. With seven locations, Knot Standard now offers handmade custom suits at the same price as off-the-rack stores.

"Personalization is no longer a trend - it is the future of clothing. And for something as personal as a great suit, you shouldn't be forced to buy it from a warehouse," says Matthew Mueller, cofounder of Knot Standard. "Off-the-shelf products are at best an estimate of what will look good on you. Treating each customer as totally unique is the essence of our business."

Get 30% off a Knot Standard custom suit from Black Friday through November 30.

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