IBM takes on Salesforce and others, Apple News Plus changes, and Chipotle stops apologizing

FILE PHOTO: A man stands near an IBM logo at the Mobile World Congress in Barcelona, Spain, February 25, 2019. REUTERS/Sergio PerezFILE PHOTO: A man stands near an IBM logo at the Mobile World Congress in BarcelonaReuters

Hello!

Welcome to the Advertising and Media Insider newsletter, our weekly roundup of all the big stories we've been covering. It's looking to be a quiet holiday week, so it's a good time to get caught up on everything you might've missed.

First, IBM's spinoff of its marketing cloud business had people talking. There's been action in this area lately because there's a lot of demand for marketing tech. The spinoff business wants to go hard against Salesforce, Adobe, and Oracle, with its artificial intelligence expertise.

I'm curious to know what people think. Will the spinoff really give them a run for their money, or is the separation just a way to get acquired at a high multiple? Email me at lmoses@businessinsider.com or securely on Signal (917-209-8549).

Here are other stories we've been reporting. (You can read most of the articles here by subscribing to BI Prime; use promo code AD2PRIME2018 for a free month.)

Lauren Johnson was all over Facebook advertising news last week.

  • First, she had a scoop on longtime exec David Fischer's promotion to CRO. It accompanies other ad-side promotions Facebook's made and shows how the social network's trying to bring its apps together under a single umbrella for advertisers.
  • Lauren also reported Instagram's expanding ads to its Explore feed, which could be of particular interest to performance-based marketers, but also carries some risk, given, for one thing, that Explore has a lot of user-generated content that many brands want to avoid being around.

We also broke some news around the platforms' evolving relationships with news publishers.

Meanwhile, Apple News is going back to the drawing board with Apple News Plus, its 3-month-old subscription bundle.

In conversation

Tanya Dua sat down with the CMO of Chipotle, who talked about why consulting companies aren't taking over the world and why it will stop apologizing for its past mistakes.

Tanya also talked to Anheuser-Busch's CMO, who is cutting down the number of agencies it uses.

And a fun thing: Ashley Rodriguez looked at the original pitch of the creators of "Stranger Things" that explains how they ultimately hooked Netflix on their eerie coming-of-age story.

Here are other stories from media, tech, and advertising you should check out:

Netflix could drastically cut its cash burn with a Spotify-like model that includes an ad-supported free tier

The inside story of how Robinhood, a $6 billion investing app for millennials, blew a huge launch so badly that Congress got involved

A new Discovery TV show drops an 'Undercover Billionaire' off in Erie, Pennsylvania, with $100 to try and create a million-dollar business in 90 days

Netflix's 'Stranger Things' partnership with Baskin-Robbins started with a cold reach-out on LinkedIn that one exec thought was a joke

Google created a marketing tool aimed at being a 'one-stop shop' for small businesses but faces tough competition in Facebook and Amazon

Get the latest IBM stock price here.

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