India’s mobile services market on expansion mode! Will grow by 4% to $21.4 bn in 2015
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Due to a surge in use of data services, India's mobile services market will grow 4% to $21.4 billion in 2015, as per research firm Mobile connections in the country will increase to 880 million in 2015, a growth of 5 % from 837 million connections in 2014, reported the Economic Times.
A rise in the number of users and more affordable smartphones will help increase spending on data services. Spending on
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Data services will grow 15% to $6.5 million 2015, propelled by increasing use of cellular services on data devices such as tablets, notebooks, cellular modems or USB sticks, it said.
"Mobile data provides a substantial revenue opportunity in India. Communication service providers (CSPs) will need to focus on creating new pricing, with a focus on data access, such as shared plans. They will also need to refine the services they already provide, with a focus on creating richer, more immersive and more personalized experiences, to increase their customer numbers," said Neha Gupta, senior research analyst at Gartner, said in statement.
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Gartner added that winners in the CSP-space will be those who satisfy consumers' demand for high data use, while maintaining their margins.
(Image: Indiatimes)
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