Inside the luxurious department store founded by one of the most important figures in Mormon history

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Inside the luxurious department store founded by one of the most important figures in Mormon history

first apartment store composite 4*3

Courtesy of Special Collections, J. Willard Marriott Library, The University of Utah; Yutong Yuan/Business Insider

Brigham Young also founded a luxurious department store in Salt Lake City.

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  • Brigham Young was the powerful second president of the Church of Jesus Christ of Latter-day Saints.
  • But this Mormon leader also founded a retail co-operative during his tenure with the church.
  • That retail co-op, called ZCMI, opened up a luxurious flagship department store in Salt Lake City.

Brigham Young was one of the most important figures in Mormon history, perhaps second only to his predecessor Joseph Smith.

As head of the Church of Jesus Christ of Latter-day Saints, Young led his church to colonize Utah, waged a war against the United States, and advocated the expansion of slavery in the years before the Civil War.

He also founded a successful retail outfit.

Read more: The valedictorian at Mormon university BYU came out as gay in his graduation speech

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Young's role in setting up the Zion's co-operative Mercantile Institution - or ZCMI - wasn't simply a pastime or a diversion. Young launched ZCMI in order to further Mormon interests and economic success within Utah. But the business co-operative survived long enough to become an icon of Salt Lake City until the very end of the 20th century.

Here's a look inside the now-defunct business, courtesy of The University of Utah's photo archives:

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ZCMI was the brainchild of Brigham Young. One of the most important figures in Mormonism, Young was the second president of The Church of Jesus Christ of Latter-day Saints.

ZCMI was the brainchild of Brigham Young. One of the most important figures in Mormonism, Young was the second president of The Church of Jesus Christ of Latter-day Saints.

Source: "Brigham Young and the Expansion of the Mormon Faith"

Young wanted to create a cooperative of Mormon businesses in Salt Lake City.

Young wanted to create a cooperative of Mormon businesses in Salt Lake City.

Source: "Brigham Young and the Expansion of the Mormon Faith"

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The LDS president alleged that non-Mormon merchants were cheating Mormon businesses in the region.

The LDS president alleged that non-Mormon merchants were cheating Mormon businesses in the region.

Source: "Brigham Young and the Expansion of the Mormon Faith"

By founding a new retail cooperative, Young could feasibly ask his followers to boycott non-Mormon businesses altogether.

By founding a new retail cooperative, Young could feasibly ask his followers to boycott non-Mormon businesses altogether.

Source: "Brigham Young and the Expansion of the Mormon Faith"

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So, in 1868, the Zion's Cooperative Mercantile Institution — ZCMI for short — was born.

So, in 1868, the Zion's Cooperative Mercantile Institution — ZCMI for short — was born.

Source: "Brigham Young and the Expansion of the Mormon Faith"

The co-op's bylaws held that "shareholders and institutional members" were required be "full tithe-payers" to the LDS Church, according to historian Thomas Alexander.

The co-op's bylaws held that "shareholders and institutional members" were required be "full tithe-payers" to the LDS Church, according to historian Thomas Alexander.

Source: "Brigham Young and the Expansion of the Mormon Faith"

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This means that the company's leadership gave 10% of their annual income to the church early in the business' history.

This means that the company's leadership gave 10% of their annual income to the church early in the business' history.

Source: "Brigham Young and the Expansion of the Mormon Faith"

Around 150 independent retailers purchased merchandise from ZCMI. According to the Daily Herald, these independent stores were "created and operated by local communities and LDS wards."

Around 150 independent retailers purchased merchandise from ZCMI. According to the Daily Herald, these independent stores were "created and operated by local communities and LDS wards."

Source: The Daily Herald, "Brigham Young and the Expansion of the Mormon Faith"

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Alexander wrote that "businesses that joined the cooperative" also "displayed the all-seeing eye and the motto 'Holiness to the Lord' with the ZCMI name."

Alexander wrote that "businesses that joined the cooperative" also "displayed the all-seeing eye and the motto 'Holiness to the Lord' with the ZCMI name."

Source: "Brigham Young and the Expansion of the Mormon Faith"

According to the Daily Herald, those signs would signal to customers that they were purchasing from an LDS-owned business.

According to the Daily Herald, those signs would signal to customers that they were purchasing from an LDS-owned business.

Source: The Daily Herald

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Such stores weren't just confined to Utah. The Daily Herald reported that ZCMI-affiliated operations spread to Wyoming, Idaho, and South Dakota.

Such stores weren't just confined to Utah. The Daily Herald reported that ZCMI-affiliated operations spread to Wyoming, Idaho, and South Dakota.

Source: The Daily Herald

ZCMI eventually settled on its signature flagship store in Salt Lake City, purchasing German-Jewish businessman Nicholas S. Ransohoff's local department store.

ZCMI eventually settled on its signature flagship store in Salt Lake City, purchasing German-Jewish businessman Nicholas S. Ransohoff's local department store.

Source: "Brigham Young and the Expansion of the Mormon Faith"

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Alexander wrote that this store would become ZCMI's "principal retail outlet."

Alexander wrote that this store would become ZCMI's "principal retail outlet."

Source: "Brigham Young and the Expansion of the Mormon Faith"

The business almost went under shortly after its founding.

The business almost went under shortly after its founding.

Source: "Brigham Young and the Expansion of the Mormon Faith"

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Blizzards in Utah tangled up the co-op's supply lines and delayed orders.

Blizzards in Utah tangled up the co-op's supply lines and delayed orders.

Source: "Great Basin Kingdom: An Economic History of the Latter-day Saints, 1830-1900"

Then ZCMI's share price collapsed and the coop was saddled with a $1 million debt during the economic crisis of 1873, according to Alexander.

Then ZCMI's share price collapsed and the coop was saddled with a $1 million debt during the economic crisis of 1873, according to Alexander.

Source: "Brigham Young and the Expansion of the Mormon Faith"

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Young boosted the company with his own money and funds from the Church, and he saved the co-op by expanding its presence into different communities across Utah.

Young boosted the company with his own money and funds from the Church, and he saved the co-op by expanding its presence into different communities across Utah.

Source: "Brigham Young and the Expansion of the Mormon Faith"

After those initial struggles, ZCMI quickly expanded from its origins as a collection of Mormon-run businesses with a prominent urban department store.

After those initial struggles, ZCMI quickly expanded from its origins as a collection of Mormon-run businesses with a prominent urban department store.

Source: "Brigham Young and the Expansion of the Mormon Faith"

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The co-op quickly became a powerful and popular business, especially within the LDS community.

The co-op quickly became a powerful and popular business, especially within the LDS community.

Source: "Brigham Young and the Expansion of the Mormon Faith," The Daily Herald

But the church didn't just provide ZCMI's primary customer base.

But the church didn't just provide ZCMI's primary customer base.

Source: "Brigham Young and the Expansion of the Mormon Faith," The Daily Herald, Salt Lake City Tribune

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Its involvement with the co-op was so strong that The Salt Lake City Tribune reported that Mormons who failed to support ZCMI were excommunicated.

Its involvement with the co-op was so strong that The Salt Lake City Tribune reported that Mormons who failed to support ZCMI were excommunicated.

Source: Salt Lake City Tribune

It's a somewhat unsurprising fact given the LDS Church actually owned a majority interest in the co-op from Young's tenure until ZCMI's 1999 collapse.

It's a somewhat unsurprising fact given the LDS Church actually owned a majority interest in the co-op from Young's tenure until ZCMI's 1999 collapse.

Source: The Salt Lake City Tribune, The Daily Herald, "Brigham Young and the Expansion of the Mormon Faith"

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But the nature of ZCMI would change quite a bit over the course of its history, as Utah transformed from a far-flung territory to a full-fledged state.

But the nature of ZCMI would change quite a bit over the course of its history, as Utah transformed from a far-flung territory to a full-fledged state.

Source: The Salt Lake City Tribune

The co-op began cranking out its own products, manufacturing footwear, clothing, fabrics, furniture, and beauty products.

The co-op began cranking out its own products, manufacturing footwear, clothing, fabrics, furniture, and beauty products.

Source: The Salt Lake City Tribune, "Brigham Young and the Expansion of the Mormon Faith"

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By the 1970s, over 100 years after the co-op's founding, ZCMI's Salt Lake City flagship store had become an upscale attraction ...

By the 1970s, over 100 years after the co-op's founding, ZCMI's Salt Lake City flagship store had become an upscale attraction ...

Source: The Daily Herald

... that frequently touted its status as one of the first department stores in the United States.

... that frequently touted its status as one of the first department stores in the United States.

Source: The Salt Lake City Tribune

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Utah newspaper The Daily Herald published a retrospective review of ZCMI, writing that, for "most LDS women over 50," lunching at the department store's famous Tiffin Room was "almost a rite of passage"

Utah newspaper The Daily Herald published a retrospective review of ZCMI, writing that, for "most LDS women over 50," lunching at the department store's famous Tiffin Room was "almost a rite of passage"

Source: The Daily Herald

The Tiffin Room served as ZCMI's most storied dining space, serving up "open-face roast beef sandwiches," "chicken pot pies," and "chocolate sodas," according to the Deseret News.

The Tiffin Room served as ZCMI's most storied dining space, serving up "open-face roast beef sandwiches," "chicken pot pies," and "chocolate sodas," according to the Deseret News.

Source: The Deseret News

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The store attracted a number of celebrities over the course of its run, drawing in Bob Hope, Liberace, and Margaret Thatcher, according to the Salt Lake City Tribune.

The store attracted a number of celebrities over the course of its run, drawing in Bob Hope, Liberace, and Margaret Thatcher, according to the Salt Lake City Tribune.

Source: The Salt Lake City Tribune

But by the 1990s, it became clear that ZCMI's good fortunes had come to an end, thanks to increasing competition.

But by the 1990s, it became clear that ZCMI's good fortunes had come to an end, thanks to increasing competition.

Source: The Daily Herald

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Like many traditional department stores, ZCMI struggled to take on the rise of big-box retailers.

Like many traditional department stores, ZCMI struggled to take on the rise of big-box retailers.

Source: The Daily Herald

And so the storied Salt Lake City retailer shuttered in 1999, after it was bought by the May Company. The ZCMI name survived another two years, before May decided to rebrand it.

And so the storied Salt Lake City retailer shuttered in 1999, after it was bought by the May Company. The ZCMI name survived another two years, before May decided to rebrand it.

Source: The Salt Lake City Tribune

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