Bet you did not know these interesting things about Indian Mobile user!

2015 saw the boom of the Indian smartphone market which is on its way to overtake USA in 2017 to become the second largest, International Data Corporation predicted. Samsung lead the market with Micromax following closely behind. The market also saw the greatest surge of Chinese dealers entering the market. The year is about to end and it is time to address the next big question of the market- who drives the market and how?

From the day to the hours of a day, everything drives the market, according to India Mobile Data Report 2015 released by MoboMarket. Read on to know how.

Download behavior of Indian users

• Sunday is the day with the highest download activity in Q3, followed by Saturday. Generally, Indian users have more download activities in weekend than in week days.

• 18.4% of Indian users download apps on a daily basis. On average, each user downloads 3.4 apps per day. 32.6% of users download 1 app per day, while 7.5% of users download 10 or more apps per day.

• Indian users download much more games than other apps.

• 80% of the Top 10 installed apps in India are small packages (less than 10MB).

• Similar with apps, the package size influence users’ choices on games and thus influence the download quantity of games.

Types of Downloads

• People download much more Games than any other app types. Except Games, the Top 3 download app types are Social, Video and System Tool.

• The Top 3 downloaded game types are Racing, Casual and Action. Role Playing remains the least downloaded game type in India.

• Among the Top 200 downloaded apps, Photography, Lifestyle and Personalization are the most downloaded app types.

• Photography is the app type with the highest download activities in India. Games in Racing, Action and Casual categories had a higher percentage of downloads than other categories. Games had the most downloads, however, updates for games accounted for only 7.21%. The Top 3 updated game types are Casual, Action, Arcade.



Popular download Time

• The hour with the highest download activity is PM 9:00, followed by PM 1:00.

• The hour with the lowest download activity is AM 3:00. The time zone of the data is UTC +05:00.

Other interesting mobile user trends

• 1.54% of Indian users update apps on a daily basis. On average, each user updates 3.6 apps per day. 35.4% of users update 1 app per day, while 12.6% of users update 10 or more apps per day.

• 90.3% Indian users are using Android 4.x OS.

• The most frequently used android OS is android 4.4, followed by android 4.2.
MoboMarket is an Android app store developed by Baidu, and introduced to the India market in July, 2014. It is intended to serve local app users and support local app developers in India, as well as in other emerging markets such as Indonesia and the Middle East.

(Image credits: MoboMarket, Indiatimes)