Intex might overtake Micromax in smartphone imports

In a move to outdistance Micromax in the next few months, India's No. 3 smartphone vendor Intex Technologies imported more smartphones than second-ranked Micromax Informatics did in April.

According to data from market researcher Cybex Exim Solutions, Intex imported 897,000 units of smartphones while Micromax imported 876,000 units, including 100,000 units for its subsidiary Yu in the month of April, as per an Economic Times report.
A Micromax spokesperson said: "We can confirm that a significant part of our portfolio is locally produced. We have built capacity over the last couple of years in manufacturing facility where we can produce over two million devices every month."
In the rapidly expanding Indian smartphone market, Samsung and Micromax have been placed at the first and second ranks respectively for several quarters. Intex was not even in the top five players earlier, but it surged up the ranks to become the No. 3 player in the quarter to December 2014.
This happened as more people in the sub- 5,000 category moved to smartphones, a segment that Intex dominates.
"The market share gap between Intex and players like Micromax and Samsung is narrowing. We expect 1 million smartphone imports in the month of May, up from almost 0.9 million in April," said Keshav Bansal, marketing director at Intex.

(Image: Indiatimes)