It may be time for Mac users to give Apple's Safari browser another chance

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Macbook Pro

Hollis Johnson/Business Insider

Apple's MacBook Pro will take advantage of the new Safari when macOS High Sierra launches later this year.

Safari is getting smarter.

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Though the new version of macOS, High Sierra, mainly consists of under-the-hood upgrades, Apple's web browser is one of the few Mac apps set to receive tangible, visible improvements. There are only a handful of new features, but all of them are focused on making it less aggravating to use the web.

They're also likely to cause some panic in publishers and ad-tech companies.

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I've been testing the new Safari for the past week on the beta version of macOS High Sierra. (A preview of the web browser is also available by itself; I wouldn't recommend installing the beta versions of either Safari or macOS High Sierra on your primary computer.)

Here's what's new and notable:

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